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WEBPromoted. Presented by, TAIT. For any brand looking to turn a bold idea into a lasting legacy, the answer lies in transforming ideas into experiences that people will talk about for years to come. Join the Campaign community and read about brand campaigns, key moves in ad agencies and the latest thinking from international creative thought leaders.
Features - Campaign US
WEBFebruary 20, 2024 by Alyona Uvarova The Information. Campaign US kicks off a video series exploring the implications of generative AI for creatives, strategists and data analysts in advertising and marketing. Watch more Videos. In-depth features exploring the U.S. and global advertising industry, from Campaign US.
The best TV ads of 2022 (so far) | Campaign US
WEB4. Virgin Media “We’re better, connected – Skatergirl”. Learning a new skill is never easy and with the huge surge in skating popularity during lockdown, it comes as no surprise that Aamira wants to try her hand at it. Unsurprisingly, she doesn’t start off as a natural Tony Hawk and heads home.
Case study: How fame made Snickers' 'You're not you when you're …
WEBOct 26, 2016 · 1. Create a bigger, more compelling creative platform. Achieving this would accelerate growth and help inspire all markets—particularly our "long-tail" of small markets—to unlock creative work with greater impact.
Advertising news and opinion from international thought leaders ...
WEBIn-depth, data-driven trend pieces, analyses and opinion pieces from our editors. A Campaign Global subscription gives you international access to the latest advertising, media and marketing news and analysis from our expert editorial teams in the UK, US and Asia – all in one package. Campaign Global is available as an individual or corporate ...
Read the latest advertising industry news | Campaign US
WEBSeptember 27, 2024 by Shawn Lim The Information. Disney chairman Josh D’Amaro took the stage at HubSpot Inbound in Boston last week to discuss the company’s focus on storytelling, navigating weakening demand, and the role of immersive experiences in uniting Disney’s physical and digital worlds.
Events - campaignlive.com
WEBCampaign Convene: Marketing Evolved. February 27, 2025. Campaign US will host its annual flagship conference, Convene, for the second time in February 2025 in New York City. This year’s theme, Marketing Evolved, covers a broad range of challenges marketers must contend with in the age of AI, social media and online fandom. Learn more here.
Lessons from 20 years of Dove’s Campaign for Real Beauty
WEBApr 9, 2024 · Dove’s Real Beauty effort continues to endure as the gold standard, even as “brand purpose” falls out of vogue with marketers. Brands are broadly moving away from speaking out on social issues, both out of fear of backlash and amid a broader disinterest among consumers for brands to weigh in.. Campaign US asked industry experts, including creatives behind the Real Beauty campaign, why ...
Campaign US reveals Female Frontier honorees
WEBCampaign US revealed the honorees for its third annual Female Frontier awards on Tuesday, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry.. The executives on this list have been selected by a panel of industry leaders from top agencies and brands. Each honoree has been chosen for their hard work and leadership across creativity, media ...
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WEBCampaign US Breaking News. Stay up to date with advertising and marketing news as it happens with breaking news alerts. Stay in touch with the latest news and opinions from leaders in advertising.