Morrison ruled that Ohio State is protected by sovereign immunity and that Pryor's claims were filed outside the four-year ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Sooners athletic director Joe Castiglione announced a new "centralized effort" to maximize OU athletes' NIL potential with a ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

Amid plenty of uncertainty in the college sports landscape, OU announced that Sooner Sports Properties would be the school's ...

OU and Learfield also announced that Bobby Nash has been hired as the “NIL business development director” heading up the new ...

The University of Illinois is integrating its athletics department with Learfield, an influential media and technology ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

Learfield CEO sees NIL marketing momentum amid March Madness as the media and tech company's campaigns for Nissan, State Farm and Marriott Bonvoy embrace players and extend the game.

ATHENS — Georgia athletics is looking to help its athletes cash in, announcing on Monday its new NIL partnership with ...