AI, Netflix and original” Sarandos
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The streamer said in an earnings call that, due to the show's lower budget, it was cheaper to use AI than to pay VFX artists.
During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:
The streaming giant’s co-CEO told financial analysts that artificial intelligence tools are expanding creativity.
Netflix’s new show, The Eternaut, has become the latest hot topic in the entertainment industry when it comes to generative AI.
The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.
Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage.