Even without a true 360-degree customer view, companies can come close to it by using some different identity resolution technologies. Despite what some technology vendors may say, achieving a ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, vice president and analyst ...

IT’S TOUGH to have a conversation about customers or customer experience these days without encountering the “360-degree view of customers” at some point along the way. It seems every vendor has some ...

Achieving a 360-degree customer view isn't impossible, but you'll have to overcome these data challenges before you can reach it. There’s a lot of buzz about the value of a 360-degree customer view, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Customer 360 is a practice that involves gaining a comprehensive view of customer behaviors ...

Forbes contributors publish independent expert analyses and insights. I'm a customer experience consultant and customer service trainer. This article is more than 10 years old. “Omnichannel customer ...

How do you measure customer engagement? Some intriguing answers came this week as cloud ERP and PSA vendor FinancialForce unveiled the Fall release of its product line. Built on the Salesforce ...

Since the first data warehouses, companies have been striving for the so-called “360 customer view” on Big Data. Recent developments in the industry are building on the cost-effective innovations ...

Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

Today’s customers interact with financial institutions in a variety of ways, whether in-person or through online banking platforms and mobile applications. These interactions are creating a growing ...

A golden rule in marketing is the more you know and understand your customer, the better you can serve them. Any data you have on the people in your market is an asset in this context. The best ...

While I labor mightily over the Watchlist submissions (with a few surprises so far -- more than last year), I am continuing to keep you informed with weekly guest posts from prominent thinkers in ...