People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

Robert Cialdini outlined the “Six Principles of Persuasion” in his 1984 book, “Influence: The Psychology of Persuasion.” Here’s how to apply those ideas to email marketing.

I remember my first big pitch vividly. I was a nervous young entrepreneur standing before a group of seasoned investors. My hands trembled as I spoke about my idea, my voice wavering with every word.