Distributors have called on exhibitors to be more flexible with pricing, but it took years for the industry to get on board with discount Tuesdays. At CinemaCon this past April, two different studio ...
Since 2021, Nicole Kidman’s ad for AMC Theaters has been a regular and meme-able part of the movie going experience. And for gen-z members of AMC’s A-List program, the ad’s claim that “heartbreak ...
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