Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies and ad networks. London-based tag management firm, TagMan, is helping ...

Digital advertising has always evolved alongside technology, but the pace of change over the past few years has been especially rapid. Privacy regulations, AI-driven ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

Yesterday, Yahoo!’s Right Media announced a new partnership with mega-agency and holding company, WPP Group, that will bring the Right Media Exchange to many of WPP’s top clients. Whether the clients ...

Ehsan Ahmadi is the CEO of Vox Solutions. Winner of the 2023 Telco Innovation award and Featured in Capacity’s Power 100. The digital advertising boom has reshaped the media landscape. Pure‑play ...