This fall, Fierce Pharma Marketing launched a running series of Q&A features celebrating up-and-comers in our corner of the ...

One of the most persistent memes about the drug industry is the contention that pharma spends more on marketing than on R&D. Typically, when enterprising folks try to prove that assertion, they ...

Pharmacies must work to attract new customers given the prevalence of pharmacies on the market. The Bureau of Labor Statistics reports that more than 300,000 pharmacists worked in pharmacies in 2016, ...

CVS Pharmacy this week introduced a media network to sell advertising directly to marketers including consumer packaged goods (CPG) brands. The CVS Media Exchange (CMX) aims to help marketers reach ...

Drug companies have been using social media influencers to promote products, and for years Boston-based Wego Health has acted as the middleman, bringing pharmaceutical companies and influencers ...

Amazon has started marketing PillPack, an online pharmacy service it acquired last September, to Prime members, according to TJI Research. Some Amazon Prime users tweeted April 24 that they have ...

Pharmacy Times launched a new title, Specialty Pharmacy Times, which will focus on policy, regulatory and legal issues, as well as product reviews, reimbursement and new clinical trends in specialty ...