New website reflects the agency's evolution toward AI-powered marketing, combining strategy, automation, analytics, and ...

Digital ad spend keeps climbing, but 65 percent of consumers now actively avoid ads. Why smart brands are shifting budgets to ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

Apple is once again cracking down on the tools the ad industry uses to measure and target ads. This time, it gave no warning.

Lamar Advertising is benefitting from a digital transformation in its portfolio and increased travel, insulating it from the broader advertising slowdown. The company is steadily shifting its ...

Nothing lasts forever. Ad revenue growth decelerated for the second year in a row after heady post-COVID ad revenue gains. US digital ad revenue grew at a slower rate in 2023 compared to 2022, ...

Does digital advertising really deliver the value it claims? Is it the next huge bubble waiting to burst? Let's examine the premises in this post. The more things change, the more they stay the same.

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of the COVID-19 pandemic. Yet ...

Digital advertising is entering a new phase. AI is moving from experimentation to execution, channels are converging, and marketers are under increasing pressure to drive performance across more ...

You're currently following this author! Click to unsubscribe from email alerts. Many of the world's largest brands want you to feel good about their pledges to reach net-zero emissions. But the ...