Amazon already dominates online shopping, but now it's setting its sights even higher. With a new artificial intelligence-powered project called Starfish, the company aims to become the world's most ...

When it comes to finding the absolute best deals, two retail giants are competing for space in your shopping cart: Walmart vs. Amazon. For members, Walmart+ and Amazon Prime both offer additional ...

Amazon.com and Alexa are finally talking to each other. The tech giant on Wednesday announced Alexa for Shopping, a new capability that connects its Rufus e-commerce chatbot with its Alexa+ assistant, ...

You can already buy almost anything with the click of a mouse. Now tech giants are preparing for an AI helper to do even that for you one day. Google, Amazon and OpenAI are racing to add new ...

To join the CNBC Technology Executive Council, go to cnbccouncils.com/tec From five-star raves to one-star eviscerations, Amazon product reviews can provide shoppers ...

Some online businesses are rebuking Amazon for listing their products on its site without their permission. Amazon has been testing a program called "Shop Direct" that allows consumers to buy products ...