Prime Video has become the first streaming service to join BARB CFlight, the U.K.’s expanded TV measurement platform. At ...

Renan is the Anime Lead Editor for GameRant. Ren graduated Cum Laude from Lesley University in 2017 and has been focusing exclusively on his journalistic endeavors ever since. When Ren isn't working, ...

Media measurement body Barb has admitted Amazon Prime Video as the first streaming platform to join its post-campaign ...

Amazon announced that its ad-free Prime Video add-on will be rebranded as Prime Video Ultra, introducing a new subscription tier priced at $4.99 per month in the U.S. starting April 10, 2026. The new ...

The news: Amazon is upping the cost of Prime Video’s ad-free viewing tier by 67%. 4K resolutions, previously available with a standard ad-free plan, are now exclusive to its new premium tier. Amazon’s ...

Amazon Ads announced the launch of new advertising formats on Prime Video in India: Interactive Video Ads and Pause Ads. By connecting the powerful reach of Prime Video with a variety of interactive ...

Streaming giant Amazon Prime has announced it will be pumping up the price tag on ad-free viewing for Prime Video members.

The formats provide metrics such as open clicks and add-to-cart rates alongside reach and brand uplift. They are available in India at no additional cost for a limited time.