"Apple makes great ads" is a thing people used to say all the time. New thing people say: "Apple keeps pulling its ads. What's up with that?" No seriously. What's going on? Apple is justifiably famous ...

Apple's TikTok ad campaign has gone down the absurdist route to promote the MacBook Neo. It's weird, but it works.

Add Yahoo as a preferred source to see more of our stories on Google. Apple's iOS 26 will allow users to filter out texts from unknown senders. That could be a big financial problem for campaigns that ...

Apple has sent new security notifications warning users of a spyware campaign aimed at high-profile individuals. With tools like Pegasus and Predator involved, the attacks highlight growing threats ...

A few years ago, Apple published a series of short videos on its British YouTube channel that were very different from the company’s usual campaigns. Now, the company is at it again, with a new set of ...

The campaign, which began on Dec. 15, highlights the iPad Pro and Apple Pencil Pro as tools used in real-world creative workflows by webtoonists rather than showcasing polished, final products. By ...

Apple is justifiably famous for its marketing. But now, for some reason, Apple is developing a different reputation in adland: the company that pays for ad campaigns and then pulls them. Last year, ...

The change includes directing unsolicited text messages into an "Unknown" inbox without sending a notification.Photo Illustration by Cheng Xin/Getty Images Apple's new spam text filtering feature ...