Email is still the cornerstone of business-to-business (B2B) marketing. According to recent research, 73% of buyers prefer it, which means it's not going anywhere. However, the same research shows ...

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads. This is an excerpt from the B2B Lead Generation ebook, which ...

LinkedIn is home to more than one billion professionals and businesses. The app’s huge number of active users makes it a perfect place to reach more people. However, LinkedIn recently reduced the ...

Apollo reports B2B firms thrive by combining inbound and outbound lead generation strategies, ensuring consistent pipeline ...

Galaxy 360 leads is the ultimate solution for salespeople, marketers, b2b email marketers, b2b cold call marketers, and b2b lead marketers. The software provides an array of tools and resources that ...

Marketo's comprehensive guide to all things marketing continues with this detailed look at lead generation. In today’s complex marketing climate, lead generation has become a popular strategy to help ...

Longer sales cycles, larger buying groups ... you name it, and today’s B2B marketers are facing it. While the average sales cycle takes 84 days, higher annual contract values can take upwards of 170 ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Most business-to-business marketers say they are looking ...

Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...