Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. Business-to-business ...

It turns out there’s a hack for that. Businesses that want to sell to other businesses can circumvent the usual process of offering their products and services directly to potential business customers ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

With today’s omni-channel commerce landscape, B2C companies are often also B2B, and vice versa. This crossover in business models is a fruitful strategy, as it allows for increased revenue streams and ...

Every October in Orlando Florida, 250 of the world’s leading CMOs gather for an invite-only, two-day pre-conference before the official ANA Masters of Marketing event, organized by the Association of ...

When talking about performance marketing, people normally think of online advertising. Pay-per-click (or pay-per-action) is the performance model agencies and media typically offer to their ...

In the vast $1.6 trillion information technology sector, if you’re shopping for new tech products, chances are you’ve come across TechTarget, the 20-year-old digital-media pioneer in lead-generation ...

Ebbon Automotive's B2B vehicle handover platform and Ebbon Group subsidiary MoDel achieved “record-breaking” results for the second consecutive year in 2024. The platform, used in the fleet industry ...

As the monsoon's progress gets delayed in select parts of the country and El Nino concerns continue, the FMCG industry is worried about how it could potentially impact consumer demand. Recently, ...