Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...
None of this is to say that I was dismissive about the idea of trying the product; the OG Big Flex 5 is my top-rated disposable razor and the only one I use with any regularity—it’s a mainstay in my ...
Clichy, France – December 4 th, 2025 – BIC announces today that following a thorough review of Rocketbook and the tattoo activities grouped under Skin Creative, the Group has decided to discontinue ...
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BIC’s new 2-in-1 shaver is precise, affordable and so much more than a disposable shave
For those who want a precise shave with an affordable price tag, the new BIC Flex 5 Trim & Shave could be the answer. BIC has just launched its latest razor and it’s the brand’s first-ever 2-in-1 ...
No one ever really owns a Bic pen, but it’s a business going from strength to strength. We meet its CEO, Gonzalve Bich, as he prepares to hand over control. It’s highly likely that there are several ...
2012 wasn’t a great year for BIC. Despite fifty-plus years of global success (with the 100 billionth sold in 2006, the BIC ‘Cristal’ is the best-selling pen in the world), one product launch got the ...
From a branding perspective, it’s a little harder to say what the end result will be. Sometimes there’s a hasty retreat (remember Gap’s new logo? Or those new Tropicana packages that brilliantly ...
JOHANNESBURG — A company famous for its pens marked a public holiday honoring women in South Africa with a Facebook post urging: "Think like a man." Amid a storm of protest that the ad was sexist, Bic ...
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