Mattel wields the power with a tribute to the 1980s with their new Barbie Masters of the Universe Princess of Power She-Ra doll! Blending the glam of Barbie with the might of Eternia's iconic heroine, ...

Mattel released its new Aaliyah Barbie doll on Thursday in honor of the “Princess of R&B’s” 46th birthday. The doll, which costs $55.99, has already sold out. However, it will be available at Target ...

At the toy manufacturer Mattel Inc.,MAT1.34%increase; green up pointing triangle Disney DIS-1.64%decrease; red down pointing triangle ‘s princesses aren’t damsels in distress. They are saving the day.

Barbie mania is sweeping across social media platforms. Have you noticed an explosion of pink? I'm not a fashion doll fan, but I hopped in the Barbie Corvette and went along for the ride. Wearing a ...

All the Latest Game Footage and Images from Barbie in the 12 Dancing Princesses Barbie in the 12 Dancing Princesses is the story of Barbie as Genevieve, 1 of 12 sisters who live happily with their ...

Nearly a decade after losing the Walt Disney Co.’s princess doll license to rival Hasbro Inc., Mattel is back to making and selling the doll versions of some of Disney’s iconic characters. “This is ...

In case you haven’t heard, Greta Gerwig’s take on “Barbie” arrives in movie theaters on Friday, July 21, starring none other than Margot Robbie as the world-famous blonde doll and Ryan Gosling as her ...