Years ago, only a handful of Black beauty influencers posted content on YouTube. But fortunately, the times have changed. Now, the roster has gotten significantly longer, and OGs like Jackie Aina and ...

Instead of relying on polished, heavily scripted endorsements, the modern beauty landscape is thriving on cult personalities, ...

The longtime makeup influencer opens up to PEOPLE about his hard-fought dominance in the content creation space ...

Who won by influencer love during the first half of 2024? According to Launchmetrics, Charlotte Tilbury took the top spot, with $412 million of its total $586 million in global media impact value ...

Black women on TikTok are loving Hailey Bieber's beauty brand Rhode for its inclusivity.

Popular beauty influencer Liz Lin Ruoyu, who had boasted more than 144,000 Instagram followers, has died at age 36. The Taiwanese content creator’s death was announced Sunday by her husband, who ...

Rare Beauty, Kylie Cosmetics, Rhode, Fenty Beauty, Haus Labs. Whether you're heavily invested in the beauty scene or not, it's clear to see that launching a beauty brand — what was once a rare ...

So many beauty brands want to do influencer events, but without the right knowledge, the event can flop. Earlier this year, one brand that did an influencer event ended up attracting so many negative ...

A Lancome employee recently swabbed under my eyes and took a hyper-zoomed photo of my forehead, already shiny and flaking.