Direct mail has a proven track record of being an effective marketing tactic, even in today's digital age. One reason for its effectiveness is that mail is more likely to be seen. It physically ...

If you’re looking for a way to generate more sales leads and improve your marketing mix, direct mail marketing should be a serious consideration. Although digital marketing initiatives, like ...

The best direct mail marketers aren't necessarily spending more money. They're thinking differently. Over the past few years, nearly every aspect of marketing has evolved. Customer expectations have ...

How is your current direct mail influencing people to buy from you? Are you getting the results you expected? What if you could increase them by changing your narrative? The normal facts-based ...

Not all direct mail platforms are built for the same buyer. The right choice depends on how your mail gets triggered, how much operational overhead your team can absorb, and whether the platform can ...

New Winterberry Study Indicates 80% of Brands Increasing Direct Mail Spend: Is Your Print Business Ready? The direct mail marketing industry is redefining its value proposition for 2025, shifting from ...

David is a best-selling author, speaker and trainer. He is also CEO of IPD, a world-class marketing agency based in Tampa, Florida. The only thing that’s certain in marketing is this: Nothing is ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...