Boots Opticians has given its offer a new look, scrapping its core buy-one-get-one-free promotion to focus on an accessible premium eyecare strategy. In what the opticians is calling the “most ...

Boots Opticians has launched a new advertising campaign themed around seeing ‘little details’ that could easily be missed without clear eyesight, and how being able to see even the smaller details in ...

Boots Opticians is expanding its Customer Care Measure (CCM) programme with Empathica across the newly merged business with Dollond & Aitchison (D&A). The CCM programme will provide valuable customer ...

If you have been putting off heading to the opticians as you are worried about the cost, Boots Opticians are offering the chance to have a free eye test and a style consultation help to find a pair of ...

Elizabeth Fagan, the former DSG International marketer, has been appointed as managing director of Boots Opticians. She left the electrical goods retailer last month after a series of changes to her ...

Boots UK has revealed plans to cut 4,000 jobs and close opticians practices across the country because of the Covid-19 pandemic. The Nottingham-headquartered company said it is taking "decisive action ...

Boots Opticians has been criticised for a display of pink and blue glasses for kids’ that features sexist slogans. Paul Trueman, from north Devon, was sent a photo of the display in a Boots Opticians ...

CHILDREN’S toy store The Entertainer along with Boots Opticians are the latest high street stores to temporarily close their doors. The Entertainer is closing its 172 stores, including one in ...

BOOTS today announced it will close 48 Boots Opticians stores across the country as an "acceleration" of their company restructure first outlined in 2019, but a retail expert warned at the time why he ...

Boots Opticians has given its offer a new look, scrapping its core buy-one-get-one-free promotion to focus on an accessible premium eyecare strategy. In what the opticians is calling the “most ...

High street pharmacy chain Boots will cut more than 4,000 jobs - 7% of its workforce - as part of action to mitigate the “significant impact” of Covid-19. The move will hit staff in the company's ...