For decades, leadership teams have argued over who owns the brand: the chief marketing officer or the chief communications ...

As marketers debate brand versus performance, the strongest consumer brands are focused on turning rented attention into ...

The days of headline sponsorship being the ticket to sales are over, instead brands that have boxed clever have dominated the ...

From viral product drops to experiential events, founders reveal the partnership strategies that drive awareness, revenue, ...

One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

The World Cup winners and losers in advertising may be indicative of a broader trend of how people are responding to ...

Learn how media agencies help brands grow through strategic media planning, buying, performance marketing, audience targeting ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and ...

When I first heard advertisements were coming to ChatGPT, I wasn’t surprised. The platform already has an app store and integrated shopping into the chatbot, so ads seemed inevitable. As someone with ...