The marketing and business development functions both broadly aim to increase revenue for the firm by bringing in more work, but each has a different focus and approach. At a recent social event I ...

Business development and marketing departments have one common goal: growing the business. When these teams work together, accounting firms see increased visibility, growth, profitability and more.

Law firms should unleash their marketing & business development teams to seize critical opportunities in the post-pandemic legal environment. For most law firms, 2022 was a rollercoaster year, with ...

B2B marketing is all about building credibility with the right people at the right time. As your company grows, the strategies that got you started often need to evolve to keep up with a more complex ...

Lawyers tend to be precise with language. You argue over words in contracts, emails, motions, settlement agreements, and client communications. One word can change the meaning of an entire sentence.

Valter Klug, founder of Samba Rock, an ad & e-comm agency. 22+ years of experience working with global brands. Let's connect on LinkedIn. Artificial intelligence (AI) is a powerful tool that has the ...

HX (formerly Hurtigruten Expeditions) is expanding its team in the Americas. The company is announcing several new hires across business development, marketing and tour operations, with an overarching ...