Despite recent reports that Cîroc was looking to replace its brand ambassador Diddy with 50 Cent, who has been relentlessly trolling the Bad Boy Records founder, a new report reveals the vodka brand ...

NEW YORK, Feb. 5, 2026 /PRNewswire/ -- CÎROC Ultra-Premium Vodka today announced a new three-year partnership as the Official Vodka of the Nexo Dallas Open, introducing its CÎROC Athletic Club ...

Sean “Diddy” Combs is making sure his fans have the fastest access to his spirits. On Tuesday (May 23), the Hip-Hop mogul announced Diddy Direct, a platform aimed at helping consumers, and retailers, ...

CÎROC Ultra-Premium Vodka has been announced as the official vodka for hip hop’s 50th anniversary. This exciting news is in partnership with entertainment company Mass Appeal to bring the celebration ...

CÎROC Vodka announces its CÎROC Athletic Club will serve as the driving platform behind its partnership with Desert Smash 2026, where CÎROC is named the event's Official Vodka Sponsor. Designed to ...

Rapper, producer and businessman Sean “Diddy” Combs says distribution partner Diageo North America kept valuable resources from his Ciroc vodka and DeLeon tequila brands. And now he’s taking the ...

Ciroc Vodka has dismissed reports suggesting that 50 Cent would replace Sean "Diddy" Combs as the iconic face of the brand. AceShowBiz reports that, amid swirling speculation, Ciroc Vodka has ...

Sean "Diddy" Combs has dropped a lawsuit against spirits giant Diageo in which he claimed it had not made promised investments in his DeLeón Tequila and Cîroc Vodka because of his race. "Sean Combs ...