A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...
CC0 Usage Conditions ApplyClick for more information. Oral histories with individuals associated with Alka-Seltzer and its advertising campaigns are at the core of the Alka-Seltzer Documenation and ...
Add Yahoo as a preferred source to see more of our stories on Google. For most of us, when we think of Alka Seltzer, the catchy jingle from the 70s is the first thing that comes to mind: "Plop, plop, ...
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