Law firms say it universally in website copy, pitch decks, and other marketing and business development communications: We are client-focused, we put our clients first, our clients are our partners.

Imagine a world where selling is not about persuasion, but about connection. A world where financial advisors don't just sell products, but empower clients to make informed decisions. We have the ...

In my opinion, it would be difficult to find a business leader who doesn’t at least give lip service to focus on the customer. In reality, their operational frameworks might be bursting with systems ...