The social media era taught brands to cede some control of their IP. Generative AI is a new, more complicated test. Well, that day is here. According to a recent report in The Wall Street Journal, ...

An Iowa-based ice cream company is reintroducing its mascot.

Some fast food mascots have remarkable staying power. Ronald McDonald, for example, is decades older than most of his customers today. Other mascots come and go too quickly to remember. Even those who ...

While they remind us of our childhoods, mascots are as much a part of corporate culture as ever. Simon Coates asks why Last ...

Mr. Clean appears to be calling it quits. The retirement of the bald, animated mascot used in Mr. Clean ads and on products since 1958 was announced in a social media ad posted Thursday. That ad ...

Mr. Clean appears to be calling it quits. The retirement of the bald, animated mascot used in Mr. Clean ads and on products since 1958 was announced in a social media ad posted Thursday. That ad ...

An Iowa-based ice cream company is reintroducing its mascot.

Today in History: April 24, ‘wade-in’ protest at whites-only beach sets off rioting Beatlemania: New photo book showcases the band’s historic Candlestick Park show Today in History: April 23, hundreds ...