Content creators are crossing over into the traditional film and TV space in a major way, and YouTube is a key driver.

Dynamic Thumbnails, video A/B testing, and other new YouTube features will help YouTubers in the content creation process.

Creator content, from YouTube stars to long-standing influencers in genres like cooking and home improvement, was a highlight during the media industry's presentations to advertisers this week. While ...

At the Made on YouTube event, the company previewed a slew of new AI-powered creator tools targeting behind-the-scenes work content creators do. At the Made on YouTube event, the company previewed a ...

YouTube creator content appears in more than one in four answers generated by AI assistants, favoring niche creators with videos longer than 10 minutes YouTube creator content appears in over 25% of ...

At first, Alex's interest in social media seemed harmless. But it spiraled into obsession and then, on his 20th birthday, he ...

YouTube on Monday announced it will give creators more choice over how third parties can use their content to train their AI models. Starting today, creators and rights holders will be able to flag ...

YouTube wants advertisers to know that creators now do more than upload videos on its platform—they create shows. At its annual Brandcast upfront at Lincoln Center on Wednesday night, the video ...

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...

YouTube surveyed 20,000 European creators, many of whom say they lack government support, training, funding, and industry ...

The head of the U.S. entertainment giant spoke on a Deadline-hosted panel alongside creator chief Billy Parks and sales boss ...