Budget-related errors can drive costly credits and adjustments, making them a critical roadblock to agency profitability. - Agencies spend an average of 76 hours to launch new clients, and for one in ...

In a recent interview with Campaign, Martin Sorrell, founder of S4 Capital, said that big tech plaforms such as Meta and Google are getting closer to clients, edging out the need for agencies. He ...

The partnership will focus on scaling G Adventures’ digital advertising strategy across North America and international markets, with an emphasis on performance-driven campaigns. Propellic has built a ...

The field of marketing communications is undergoing a major transformation, thanks to the rapid rise of AI across software platforms. With AI becoming more accessible and off-the-shelf ready, this ...

Generative AI advocates hype the technology’s ability to liberate workers from tedious tasks. As it turns out, that use case is well suited to the curation craze sweeping digital advertising. The ...

Are you a print subscriber? Activate your account. 6 hours 38 min ago By Ad Age and Creativity Staff - 10 hours 57 min ago By Mike Lacey - 12 hours 12 min ago By Tim Nudd - 12 hours 38 min ago By ...