Beehiiv is expanding its in-house advertising operation as it looks to scale a business that has become an increasingly important revenue stream for both the company and the creators that publish on ...

Google Ad Manager has quietly published documentation for a beta version of an advertising tag for email newsletters. Email ads are cookie-proof. They do not depend on third-party tracking cookies for ...

Ciaran O'Kane is sketching again - this time he's taking a look at the power of email as a critical monetisation and distribution channel... The open web contracting. Referral traffic has been ...

Lineup, a leading global provider of media sales technology, today announced a new integration with Passendo, a leading email ad-serving platform that helps publishers enhance newsletter targeting and ...

Personalization is the heart of modern email marketing—but Google’s latest moves strip it away, one discount tag at a time. Reduced email control. Automatic Extraction in Gmail overrides preview text, ...

Direct email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages -- which might be text, Hypertext Markup ...