An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing ...

BU’s Majordomo list manager server provides an easy way to establish a mailing list to automate the distribution of e-mail to colleagues, departments, project teams, etc. It has subscribe and ...

In Gearhead last week we began discussing our problems maintaining the mail list for the Gibbs Irregulars (a list of readers I poll for their thoughts – send a message to lists@gibbs.com with the ...

Mac users have many mailing list tools, but only a few offer strong automation, clean interfaces, and stable macOS performance. The best options support large audiences, simple workflows, and reliable ...

I'm building an e-mail campaign for my company, and I have e-mail lists segmented by about 20 categories. Now, I know that I can set up multiple profiles in Entourage that will not share address books ...