That’s why a new email newsletter program should be carefully evaluated based on business needs and be tested before bringing your entire list over and ditching the current email platform. We came up ...

Despite all the tech innovation and tools entering the market, email still remains among the best ways to communicate, especially in professional environments.

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

Spread the loveEmail marketing remains one of the most effective ways to reach your audience, engage with customers, and drive sales. Choosing the right tool can make the difference between a ...

"I can't think of any ideas for my newsletter." "I can't create subject lines that increase open rates." "It takes too much ...