Picture a coin with two sides. One side is your objective -- wanting to sell your goods or services -- and the other side is your customer wanting to buy your goods or services. You want to sell to ...

I recently moderated a panel discussion during Affiliate World Europe covering how to get started with email marketing. After the panel, I started thinking about how to summarize a few key topics we ...

Those of us who’ve been in the e-mail industry for a while — and even those who are brand new to the space — recognize the value of an effective e-mail marketing program. Marketers easily can test ...

Our reviewer weighs the pros and cons of Mail, Entourage and Thunderbird to see which one gets his stamp of approval For many of us, our e-mail client (mail program) chose us rather than the other way ...