Ah, the RFP: an acronym so well-known in email marketing that it barely needs an introduction. To be sure, we're talking about a request for proposal—the document that marketers write and distribute ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

Last week, I wrote about the pre-deployment tasks that an email services provider (ESP) should include when you outsource your email marketing effort. This week, I'll cover what happens when the ...