Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

The first half of the Super Bowl just ended, and people are already declaring a victory — not in the game, but in the running for best commercial. Lay’s, the iconic brand known for its tasty potato ...

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...

Chris Thomas was a reporter at Android Police from 2022 until 2025. YouTube just showcased a new, AI-based ad placement system called Peak Points, designed to take advantage of a video's most ...

Radio ads with an emotional appeal—featuring personal stories of either a happy organ transplant recipient or a sad patient languishing on the waiting list—increase non-donor listeners' support for ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

THE AD: The 60-second film shows two families-one white, one Latino-moving to next door to each other in a new neighborhood. The families are skeptical of one another at first, until the white ...