From infomercials to political canvassing to appeals for coveted roles, the most compelling rhetoric uses a mix of ethos, pathos, and logos. These techniques encompass a wide spectrum of human ...

Help students master the art of persuasion with this engaging and practical mini unit focused on ethos, pathos, and logos. Designed for secondary English classrooms, this resource breaks down ...

Teaching persuasion and modes of rhetoric? Make sure your students understand the basics of ethos, pathos, and logos with these (40) engaging task cards. Common Core-aligned product includes (20) Q/A ...

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...

While teaching a class on intelligence and analysis last year, I asked my graduate students why the media’s shocking picture of the drowned Syrian boy seemed to have such an incredible effect on ...