Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

Transference marketing follows the principles of sensation transference, a marketing strategy developed by marketing expert Louis Cheskin in the late 1940s. Sensation transference focuses on the role ...

Five older marketing techniques that companies should jettison if they haven’t already. Marketing techniques come and go but some techniques linger longer than necessary. While you can still find ...