Logos—they’re the concentrated sweat and tears of brilliant artists crafting away to create the ‘perfect’ image representing their client’s brand. After hours and days of toil, deleted drafts, and ...

Look closely at the logos you see every day — on your coffee cup, your sneakers, your streaming app — and you might be surprised by what’s actually there. Designers spend months, sometimes years, ...

Add Yahoo as a preferred source to see more of our stories on Google. We've seen plenty of designers' unique takes on iconic logos, but here's one project that draws a line under the rest. French ...

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Could big brands save millions of dollars a year and help preserve the environment just by slightly changing their logos? French graphic designer Sylvain Boyer thinks so, and he’s started a project to ...

Textless logos are often the sign of a brand that has supreme confidence. Many brands will use both a symbol and a wordmark in a lockup, but ditching the type to use a symbol alone is sometimes only ...

You know the logos, but do you know the fonts? That was the question that clearly obsessed Emanuele Abrate, an Italian graphic designer and educator. Logos are a passion for Abrate, an art director ...

But sometimes logos don’t speak loud enough. These iconic tech logos have hidden meanings that most of us have overlooked. Google’s logo consists of four different colors–blue, green, yellow, and red.

Honoring the Bauhaus centennial (Walter Gropius founded the German art school in 1919), 99designs opened a competition asking designers to reimagine famous logos in Bauhaus style. This saw Burger King ...

Can you identify 50 famous companies by their logos? When it comes to branding, a logo is everything. Create a good one, and you will have a recognizable icon for your company or organization that ...

What is a designer thinking when told, 'I want a logo like Apple's'?'I want a logo like Apple's'When consulting on logo design, I sometimes hear these words.Not just Apple, but Nike, Google, and ...

Following is a transcript of the video. This is the logo for the sports teams at the University of Arkansas at Pine Bluff. At first glance, all you see is a lion. But take a closer look. You'll find ...