There was a time when the idea of using an iPhone for a serious, professional, honest-to-god film production would have seemed like a joke. But as the cameras on Apple’s smartphone have become better ...

Apple has released its annual Chinese New Year short film, continuing its long-standing tradition of celebrating the holiday through the lens of the iPhone.

Apple’s latest Lunar New Year film, Glad I Met You, is a step in the brand’s efforts to fuse cultural storytelling with smartphone filmmaking. The 12-minute spot, shot entirely on the iPhone 17 Pro, ...

Apple has released its annual Shot on iPhone short film in celebration of Chinese New Year. This year’s film, “Glad I Met You,” tells a heartwarming story of finding family with a stray dog. Apple ...

Tonight’s Friday Night Baseball game will feature some new camera angles, courtesy of iPhone 17 Pro. For the first time for a professional live sports broadcast, iPhones will be used to help capture ...

For Chinese New Year, Apple has unveiled Glad I Met You, the latest instalment of its annual Shot on iPhone campaign.