The rise of Name, Image, and Likeness (NIL), now in its fourth year of existence, has introduced a variety of new opportunities and complexities into college sports. It’s also reshaping the trading ...

The sports card collecting business has evolved from a childhood hobby to a lucrative enterprise. KTD Sports Cards owner Bill Whyte started his business after discovering the value of his old Tom ...

You’ve probably seen football cards traded between friends or tucked in shoeboxes – but what if they could grow your savings? The collectibles market has grown far beyond being just about fandom; it ...

Sports trading cards from giants like Babe Ruth and Joe Jackson have sold for millions of dollars, and football card values are steadily creeping up to match baseball. With decades worth of colorful ...

College football recruiting is all about making a big impression. But every now and then, a school goes a little too far, even if it looks really cool. That’s exactly where Colorado finds itself right ...

Faizon Brandon signs a NIL deal with Leaf Trading Cards which allows fans to potentially pull an autographed card. Tennessee Volunteers 2026 QB commit Faizon Brandon has him a new brand deal. Brandon ...

After representing their new teams at the NFLPA Rookie Premiere, former Texas Longhorns star Matthew Golden and Quinn Ewers have cards up for purchase on Panini's website. For card collectors and ...

The second-year quarterback has helped reignite the sports trading card hobby. The 23-year-old’s stock is rising, and it looks very real, which is why sports card collectors have been sent into a ...

The Pulse Newsletter 📣 | This is The Athletic’s daily sports newsletter. Sign up here to receive The Pulse directly in your inbox. Good morning! Time to hit the sticks. Over the last few days, The ...

Entering his third season at the helm, Deion Sanders has flipped Colorado Buffaloes football from cellar dweller to national storyline. After a 4-8 debut in 2023, Sanders led the Buffaloes to a 9–4 ...