The inside story of how Farley and Ford marketers made a last-minute change of plans, that has Ford brand now leading U.S. sales.

Wall Street analysts predict lower second-quarter profits for Ford, GM and Stellantis due to tariff pressures and slowing sales.

Ford's "From America, For America" campaign, offering employee pricing, boosted Q2 sales by 14%. The campaign was a response to potential tariffs and aimed to solidify Ford's image as an American ...

On Friday, Ford said it would use Volkswagen’s proprietary architecture to build a new electric model slated to go to production in 2023. The German-carmaker is also investing in Argo AI, Ford ...

Ford acknowledged America’s electric vehicle market just isn’t what the automaker expected it to be, so it’s making big changes to its EV plans, focusing on hybrids and affordability.

Ford seems to have found the right formula in its EV policy by relying on its iconic brands as a platform. It is a good long-term investment with a decent dividend in place.

"Ford is trying to reach both Washington, D.C., and rural America," said Art Wheaton, director of labor studies at Cornell University's School of Industrial and Labor Relations.

Donald Trump’s bold protectionist strategy has set the stage for a fierce battle between the U.S. and China in the global auto industry. With China’s dominance in electric vehicle manufacturing ...