There’s a re-emergence of FUBU that’s sweeping the music industry, and founder Daymond John couldn’t be happier. It’s been decades since the For Us By Us (FUBU) clothing brand dominated the hip-hop ...

The ‘For Us, By Us’ clothing brand founded in 1992 would entirely kill the game if it came out today “FUBU” also made it into the rapper’s rhyme; in fact, he winkingly throws in “for us, by us, on the ...

One of hip-hop’s most adored fashion brands is celebrating its 30th anniversary with the fusion of legacy and modernity. FUBU, launched in 1992 by Daymond John, Keith Perrin, J. Alexander Martin, and ...

The Black Lives Matter movement has been a collective that has advocated to end the unjust killing of Black people. Its viral outcry has come with a storm of support that has transitioned into media ...

Daymond John recently shared that his mother’s early investment was crucial to the ultimate success of his widely popular clothing brand FUBU. The investor on ABC’s Shark Tank explained during a guest ...

It’s been eight years since we last spoke to FUBU’S J. Alexander Martin. Instead of slowing down, the successful entrepreneur has continued to thrive and expand, and not only with the FUBU brand. His ...

It’s the fashion brand born in Queens that defined a generation. On Feb. 24, fans gathered at the Hard Rock Hotel in Times Square to honor hip hop inspired fashion designers. Long before he became a ...