With that in mind, it seems almost impossible to endorse a twee, self-aware marketing gimmick seemingly designed to whip up debate on social media. Yet, here we are! Today, Giphy and the peanut butter ...

It didn't require the imprimatur of The New York Times to resolve the GIF pronunciation debate, nor will the paper's assertion on Tuesday actually resolve it. But the war is won, even if the battle ...

The proponents of GIF's pronunciation have been long polarized despite the continuing discussion of the format's pronunciation. Imgur On Tuesday, the New York Times published a story on Steve Wilhite ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. As this is an argument about the underpinnings of the English language, ...

We’ve now heard it from Mr. Hooked on Phonics himself. “Jeopardy” host Alex Trebek has stoked the flames of the undying Internet debate over how to correctly pronounce “GIF.” According to Trebek, GIF, ...

I love animated GIFs. They're simple, they're old school, they play universally with no plugins. What other format lends itself to sports analysis, walkabouts and 17th century astronomy? Despite the ...

There’s nothing more to add to this argument; acolytes of the soft “G” can cite the preferences of the creator himself, while those who favored the hard “G” continued to do so, secure in the knowledge ...

Peanut butter powerhouse Jif and popular GIF service Giphy have teamed up to create a limited run of special 40-ounce jars of peanut butter with double-sided JIF/GIF labels to “settle the great debate ...

Last week, an email popped into my mailbox with a simple subject: “Jif vs. GIF.” Its sender asked if I was interested in hearing about a peanut butter producer’s interest in “setting the record ...

President Obama pronounces "GIF" with a hard "g" (i.e. incorrectly), according to a video released by the White House late last night. While meeting with Tumblr founder David Karp on Wednesday, the ...