Overview Esports influencers stream tournaments, make tutorials, and engage in influencer marketing and partnerships.The best influencers not only provide gamin ...

YouTube influencers are shaping the gaming industry in unexpected ways, and a new study in the journal Marketing Science uncovers the surprising truth: Although influencers can drive massive ...

A new report by Dentsu showcases a major shift in how consumers interact digitally. As younger cohorts flock to interactive gaming platforms like Roblox and Fortnite, while streamers on Twitch and ...

Nestled along the Wasatch Front, Utah County has long been known for its scenic beauty, family-friendly communities, and strong educational institutions. In recent years, however, the area has also ...

A new report on sponsored influencer activations suggests a pay gap between male and female-identifying creators across all video platforms, with women earning around 32% less than men. These stats ...

About 20 years ago on a miserable rainy day in Los Angeles, I made my way to a modest West Hollywood apartment to share a pizza and get a lesson in online gaming from Michael Wasserman, the founder of ...

YouTube influencers increase player engagement and playtime but often reduce game purchases, especially for story-driven games. A unique event in YouTube’s history, the “Adpocalypse,” allowed ...