BUFFALO, N.Y. — If you didn't already make a visit to Niagara Square to see the Josh Allen Gatorade poster, it's too late now. Workers on Saturday took down the "IS IT IN YOU?" campaign poster ...

The brand is tapping its star-studded roster to inspire the next generation of athletes to focus on their inner "IT" as surprising new data from Gatorade shows external pressures are keeping Gen Z out ...

Gatorade is reviving its iconic “Is It In You?” tagline from the 1990s and 2000s as part of the PepsiCo brand’s largest-ever campaign, according to details shared with Marketing Dive. The campaign is ...

Gatorade, the world’s leading sports drink, has announced the return of its iconic tagline, “Is It In You?”, with the largest campaign in the brand’s history. The tagline, first made famous in the ...

This morning, Gatorade announced an exciting collaboration with New York-based sportswear designer Eric Emanuel to celebrate the return of their iconic “Is It In You?” tagline. The partnership ...

For decades, the GATORADE® brand – with the #1 proven electrolyte blend – has fueled football athletes at every level across the globe, from community pitches to the world's biggest stages. As ...