(By Rick Fink) If you’re a seasoned writer, you may not agree with this. However, if you are an untrained media rep or a new rep, writing a basic ad can be frightening and hard. Writing a good ad is ...

In today’s digital-forward business environment, attracting the attention of potential customers is simultaneously easier and more challenging than ever. While social media platforms have become a key ...

As consumers scroll through their short-form video platform of choice, they’ve likely encountered cheaply made advertisements promoting deals too good to be true, such as heavily discounted ...

Unlock the secrets of Ad Strength in Google Ads. Understand its value, how it works, and how to leverage it for better ad performance. Recently, there has been a lot of discussion about Ad Strength in ...

Facebook Ad campaign is a great way to reach potential clients or subscribers. But, to measure your Ads performance, you need to know their CTR, which stands for click-through rates. In this post, we ...

PPC best practices come from a variety of places. Some of those sources are: However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or ...

With Super Bowl 50 looming, if the Broncos or Panthers aren’t on your mind, then the Super Bowl ads certainly are. At $5 million a pop for each 30-second spot, the Super Bowl remains one of the most ...