Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Across categories and platforms, the year’s standout campaigns trusted audiences, tapped lived behaviour, and let cultural ...

Did you know we see up to 10,000 marketing messages a day, according to some researchers? That means an ad campaign has to be something really special to stick in our minds and influence our decisions ...

Artificial intelligence is a powerful tool, but it can’t build a successful advertising campaign on its own—at least not a memorable one. “AI is a tool to help creativity,” and is “not meant to ...

No matter how high global ad spend rose in 2025, marketers will likely remember the year for its bad vibes. In the U.S., advertisers had to contend with persistent global conflict, a tariff-addled ...

HOLLYWOOD, CALIFORNIA - AUGUST 10: Sydney Sweeney attends the Variety Power Of Young Hollywood at NeueHouse Los Angeles on August 10, 2023 in Hollywood, California. (Photo by Monica Schipper/WireImage ...

New York (CNN) — American Eagle stock surged 25% after its earnings report Wednesday, with its CEO thanking the controversial Sydney Sweeney “Good Jeans” ad campaign for boosting brand awareness and ...