The courtroom win preserves a corner of the ad empire that was already in decline. What exactly did the company protect?

The Justice Department has spent years attempting to break up Google’s gargantuan advertising business across two separate antitrust lawsuits: one filed in 2020 focused on Google’s dominance in search ...

A federal judge has ordered Google to change its rules for auctioning online advertising on its platforms after finding last year that the search giant had an illegal monopoly over the technology ...

To divest, or not to divest. During day two of the remedies phase of the Department of Justice (DOJ)’s ad tech antitrust trial, both sides underwent a grueling back-and-forth about whether a ...

Google Ads’ new Video Campaign Groups help advertisers manage reach and frequency across multiple Demand Gen campaigns.

Google may very well be selling part of its ad tech business in the near future as part of its requirements to rectify the alleged damage it’s done by having a monopoly in the industry (this wouldn’t ...

Google must open its ad auctions to rivals and accept years of outside oversight, according to the full decision in the US government’s ad tech case, unsealed on Wednesday. US District Judge Leonie ...

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Asset Studio and Product Studio get gen-AI upgrades. Demand Gen adds optimization for online, in-app, and in-store sales. Merchant Center AI insights and 3–90 day total budgets expand to Search, PMax, ...