A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors. Marketers can have difficulty recognizing ...

We've set out to tackle the ambitious task of explaining each segment of Google Analytics and the standard reports they contain. In this instalment, we’re going to look at Audience Reports: what you ...

GA4 has added new dimensions and metrics, more robust manipulation of event value and event count, and matching between dates. Google Analytics 4 (GA4) has made significant enhancements to the ...

The new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification. We recently introduced a new suggested audience — 7-day unnotified ...

Your international marketing campaigns hinge on one crucial element: how well you have understood your audience. As with all marketing, insight into the user behavior, preferences and needs of your ...

In a lot of ways, Google Analytics is like the eyes and ears of your website. The popular free tool automatically collects helpful data for you, so you can better understand, serve and build your ...