Fender, a famed pioneer of the electric guitar, is now allowing musicians to customize their instruments in more ways than ever before– or at least for a lower price point than they could via its ...

If you wanted to spec your ideal Fender electric, you'd have to turn to the Custom Shop, right? Not so with Fender's new Mod Shop site, which allows guitarists to design their own American-built dream ...

Mod Shop is Fender’s new online space where customers can create their very own custom guitar. The platform improves on the brand’s previously launched “American Design Experience,” which offered ...