The Whopper was invented in 1957 by James McLamore (if lofty words like ‘invented’ can be applied to the concept of ‘make ...

What’s in a name?” William Shakespeare once asked, but in today’s digital era, a company’s logo may be even more important.

It was a time of early attempts at visual identity, setting the stage for what was to come in the 2026 Business Forecast. Here’s a quick look at some common elements from that time: Things really ...

Over the last 75 years, Dunkin' has evolved from a modest donut shop into a global juggernaut. The brand offers everything from canned and bottled coffees to breakfast sandwiches to stuffed bagel ...

In the automotive arena, there are several ways a manufacturer can set themselves apart from competitors. As obvious as it may seem, a distinctive logo is arguably one of the best ways to do just that ...

Discover how the Coca-Cola logo has stood the test of time.

From its very first model, the McLaren M1A, to one of its latest releases, the McLaren 750S, McLaren has evolved significantly over the course of more than 60 years as a car brand. Over this time, the ...

Jeep's enduring popularity has largely been due to the versatile nature of its vehicles and its ability to give the people what they want to drive on the road—but mostly off it. As of 2024, Jeep has ...

Yes! Each year, the Final Four receives its own customized design for the host site. The tradition began in 1979 in Salt Lake City, and from there it took off. Here's a look at the way logos have been ...