How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

Scripting isn't always the best way to create a video, but if you're working as a full-time content creator, it can keep you on topic, on track, and make your videos flow that much better. VivziePop, ...

There are tons of great podcasts out there. But, what makes those podcasts great is not only what happens behind the mic. Instead, what sets those podcasts apart is the planning that happens before ...

A common way to transition into a flashback is to invoke the character's memory—having them see something that resonates, ...

Providing your sales reps with a script is necessary to maintain control of the sales cycle. Planning, testing and refining the script is an ongoing process. As you build the script and include ...

Actors often set out to write a project for themselves upon industry advice as a way to increase exposure and create content that highlights the “roles they want to play” or how they hope the industry ...

Have you ever watched a holiday rom-com on Hallmark Channel or Lifetime — or any of the other many networks and streamers that now air them — and thought, “I could write that”? It’s harder than you ...